25 years of alternative
#WEAREALTERNATIVE
True to Alternative – we set out to create an authentic anniversary campaign involving our consumers, buyers, and friends of the brand. This campaign aimed to evoke emotion by deeply connecting to our audience through the voices of many in celebration of 25 years as both a wholesaler and consumer-facing brand.
“ALTERNATIVE EXISTS TO INSPIRE INDIVIDUALS TO SHARE THEIR AUTHENTICITY WITH THE WORLD AROUND THEM.”
— Alternative Reason for Being
Yes, girl, yes!
We used our brick & mortar locations to drive awareness to our campaign, we encouraged customers to share a selfie for a chance to be featured on our social channels in celebration of our anniversary.