SKILLS
Blending creativity with strategy — ensuring a cohesive design experience.
DESIGN
+ Adobe Creative Cloud
InDesign
Photoshop
Illustrator
XD
+ PROJECT management
Basecamp
Microsoft Sharepoint
+ SOCIAL MEDIA / CRM
Falcon
Iconosquare
HubSpot
PRODUCTION
+ art direction
Overseeing all creative content (lifestyle photogrpahy, eComm imagery, video & studio content) with direct management of design team, project managers, copywriters, social teams & photographers — along with external vendors.
eCommerce Design
Brand Gudielines
Packaging
Retail POS
Tradeshow / Environmental Design
+ photo & video
Photoshoot Planning
Creative Direction
Campaign Concepting
Casting (talent & crew)
Storyboards
Post-Production / Retouch
+ PRINTING
Pre-press and on-press experience with offset printing for both catalog and retail display projects.
PLANNING
+ budget
Manage $1M production budget working alongside operations & brand leadership to implement content for all print & digital needs.
+ COPYWRITING / SEO
Manage and oversee internal and external copywriters to ensure brand voice & tone is upheld across all marketing touchpoints.
+ CALENDAR
Oversee annual marketing calendar for photo & video production needs. Working alongside brand leadership and marketing director to ensure production scope of work aligns with marketing initiatives.
experience
Hanesbrands Inc.
Sr. Manager, Brand Creative
2019 - Present
Alternative Apparel
Creative Director
2013 - 2019
Three Atlanta
Sr. Designer / Art Director
2012 - 2013
