SKILLS

+ Adobe Creative Cloud

InDesign

Photoshop

Illustrator

XD

+ PROJECT management

Basecamp

Microsoft Sharepoint

+ SOCIAL MEDIA / CRM

Falcon

Iconosquare

HubSpot

+ art direction

Overseeing all creative content (lifestyle photogrpahy, eComm imagery, video & studio content) with direct management of design team, project managers, copywriters, social teams & photographers — along with external vendors.

eCommerce Design

Brand Gudielines

Packaging

Retail POS

Tradeshow / Environmental Design

+ photo & video

Photoshoot Planning

Creative Direction

Campaign Concepting

Casting (talent & crew)

Storyboards

Post-Production / Retouch

+ PRINTING

Pre-press and on-press experience with offset printing for both catalog and retail display projects.

+ budget

Manage $1M production budget working alongside operations & brand leadership to implement content for all print & digital needs.

+ COPYWRITING / SEO

Manage and oversee internal and external copywriters to ensure brand voice & tone is upheld across all marketing touchpoints.

+ CALENDAR

Oversee annual marketing calendar for photo & video production needs. Working alongside brand leadership and marketing director to ensure production scope of work aligns with marketing initiatives.